Zefyr DigitalDiscuss a Live Brief

White-label programmatic trading for agencies

Add a specialist programmatic trading desk—without building one in-house.

Zefyr extends your team with senior programmatic planning, activation, trading, governance and reporting—under your brand, within the agreed account structure and under your approval.

Discuss a Live Brief See How Zefyr Operates
Agency-safe · Confidential · White-label available

What Zefyr manages

The execution layer from brief to reporting.

Four connected operating areas—one route from the brief you bring to the reporting returned to your team.

01

Planning & Architecture

Brief, audience, budget, platform and measurement architecture—the plan the campaign is built on.

02

Build & Activation

Access, setup, targeting, trafficking, QA and launch through the agreed account structure.

03

Trading & Governance

Pacing, bids, inventory quality, frequency, brand safety and escalation within agreed controls.

04

Reporting & Recommendations

Reconciliation, findings, commentary, post-campaign review and prioritised next actions.

Operating model

From authorised brief to agency-ready output.

What happens after your agency brings Zefyr a brief.

STAGE 01

Scope and Access

Confirm objectives, timelines, responsibilities, platform access, measurement and commercial constraints.

Scope and responsibilities confirmed

What the agency retains

Your agency remains in control.

You retain the client relationship, strategic ownership, approval rights, end-client communication, pricing control and commercial decision-making.

Zefyr does not independently approach or solicit an agency partner's clients.

STABLE AGENCY LAYEROwnership and decision authority
  • Client relationship
  • Strategic ownership
  • Final campaign approval
  • End-client pricing
  • Account ownership
  • External communication
  • Commercial terms
  • Whether Zefyr is visible
AGREED APPROVAL POINTS
ZEFYR EXECUTION LAYERSpecialist delivery under agreed controls
  • Specialist planning support
  • Campaign construction
  • Trading and optimisation
  • Operational QA
  • Pacing and delivery monitoring
  • Reporting preparation

Account structure

Work within the structure that protects the account.

01

Agency-owned account

Zefyr operates within an account controlled by the agency.

02

Advertiser-owned account

Zefyr receives agreed access while the advertiser or agency retains ownership.

03

Approved managed-service structure

Zefyr manages activity through an approved platform, seat or partner arrangement where appropriate.

Platform access and buying structure are confirmed during scoping. Zefyr does not claim universal access to every platform or inventory source.

Commercial structure

Commercial structure agreed upfront.

Campaign fees, hybrid managed-service models and agency-desk retainers are structured according to the account setup, campaign scope and level of support required.

  • Agency controls end-client pricing.
  • Platform and service costs are treated transparently.
  • Partner commercial structure is agreed upfront.
  • No long-term commitment is required for an initial campaign.

Campaign governance

Clear controls before, during and after launch.

Material campaign decisions follow the approval and escalation rules agreed with the agency.

01

Before launch

  • Access and permissions
  • Measurement validation
  • Naming and taxonomy
  • Pre-launch QA
  • Budget approval
  • Brand-safety requirements
02

During campaign

  • Pacing thresholds
  • Optimisation authority
  • Material-change approvals
  • Escalation paths
  • Incident documentation
  • Communication cadence
03

After campaign

  • Reconciliation
  • Reporting
  • Learning review
  • Risk documentation
  • Next-step recommendations

Operating output

Operational output your team can use.

Clear documents and records that make campaign status, decisions and next actions easy to use inside the agency.

ILLUSTRATIVE OPERATING OUTPUT01

Campaign Plan

  • Scope and objectives
  • Audience and budget architecture
  • Approval requirements
Plan ready for agency review
ILLUSTRATIVE OPERATING OUTPUT01

Pre-Launch QA Record

  • Access and taxonomy checked
  • Measurement validation
  • Launch sign-off status
Checks documented before activation
ILLUSTRATIVE OPERATING OUTPUT01

Pacing and Optimisation Update

  • Delivery and pacing review
  • Decisions and authority
  • Escalations or next checks
Operational status returned clearly
MORE ILLUSTRATIVE OUTPUTS
ILLUSTRATIVE OPERATING OUTPUT01

Agency-Ready Report

  • Campaign activity summary
  • Findings and commentary
  • Prioritised next actions
Prepared for the agency team

Low-risk first step

Start with one campaign.

Test Zefyr on a live brief, one advertiser account or a defined campaign before expanding into a broader trading-desk relationship.

Test Zefyr on One Campaign Discuss the Account Structure

Agency-safe · Confidential · White-label available

  • 01No long-term initial commitment
  • 02Defined scope and responsibility
  • 03Operate within the appropriate agency or advertiser account
  • 04White-label delivery available
  • 05Agreed reporting and escalation
  • 06Option to expand after the initial campaign
One live campaignOne client pitchOne campaign auditOne rescue or transition requirement